"The hot trend in ultra-minimalist logos — think Mastercard or Dunkin' — goes exactly against what makes people want to buy stuff" -
"Luxury travelers in 2019 want more than just Champagne and infinity pools, according to the business director of a luxury safari company."
"I'm Sorry I have not Posted in two weeks...It Feels Like My Channel is Dying... You've come to my channel for good quality Beauty Content and Im Not Delivering That" -James Charles, (Gen Z Influencer often critiqued for stealing other content creators' ideas.) 09/14/2019
"A New Paradigm is Coming" "Identify the paradigm you’re in, examine if and how it is unsustainable, and visualize how the paradigm shift will transpire when that which is unsustainable stops." -Ray Dalio https://www.linkedin.com/pulse/paradigm-shifts-ray-dalio/ 07/17/ 2019
"Business Is a Spiritual Game" -Tony Robbins
Call it unprecedented times, put whatever acronyms you'd like, yes, businesses and the current state is volatile, yes it complex, yes depending on who you are it may seem ambiguous and uncertain but the hardest things in life are not those that are hard to identify, they are hard to execute. What are we going to do about all of the above being true, and is that which we are doing working at the same rate change is happening or faster? No it probably isn't. However we are in truly exiting times in my opinion, we are seeing for the first time, direct democratization of capitalism and talent. Everyone seems to have identified authenticity is the new thing, that's great but has anyone asked why? what are its implications what what does it mean for a capitalism paradigm that's been built on consumerism, exterior validation and has ignored fulfillment entirely? If you have not thought about that I'm here to tell you; Authenticity and ""strategic calculations"" Do NOT exist in execution on a long term basis but perhaps they can co create. To say "The future is creative is an extraordinary understatement.
"I Had these 25 bullet points I live by, and I was terrified people would memorize them because you think you're doing something right by memorizing them but you pacify yourself by memorizing them" -Tom Bilyeu & Gary Vaynerchuk, Host and Inc. 500 Consultant.
So with that being said communicating sales processes and acronyms to convey how to be more authentic is the very antithesis of this new paradigm, and with the rise of influencers and the direct access and age of Online and Modular Learning, https://campuspress.yale.edu/tribune/the-online-education-industry-is-booming-in-this-digital-age/ as well as the democratization of distribution mediums for not just education but also indie producers and influencers such as Billionaire Kyle Jenner and Jeffree Star;
"The beauty of Kylie Cosmetics, which Jenner started in 2015, is its minuscule overhead—and the outsize profits that go straight into Jenner’s pocket. Her empire consists of just seven full-time and five part-time employees. Manufacturing and packaging is outsourced to Seed Beauty, a private-label producer in nearby Oxnard, California. Sales and fulfillment are handled by online merchant Shopify... Marketing is done mostly through social media, where Jenner has a massive following. She announces product launches, previews new items and announces the Kylie Cosmetics shades she’s wearing directly to the 175 million-plus who follow her across Snapchat, Instagram, Facebook and Twitter." -Forbes
So What does this mean for leadership, individuals, businesses and companies that have been built on the old paradigms of egocentric consumerism, conspicuous spending and keeping up with the Joneses? Well it means an inevitable fall to those who have benefited from the old model and refuse to change... Like, really change wether you are in business, or a happy employee and It is it my opinion that there is an easy way to figure out what jobs will be automated by technology; anything that can be conceptualized or quantified by an ego validated by the material, can and will be engineered and replaced. The great thing about that is that we can all achieve that level of creativity and innovation purely from within as authenticity thrives and older models quickly fail to work at an exponentially compounding rate, not to mention the present and hopefully temporary state of the cancelled culture.
So In order for any venture thrive and succeed in the longer term if they intend to, is to find how to communicate a message that purely channels the deepest intentions of the purpose of the endeavor and articulate that in a way that resonates to the client at the deepest level, likely from the founder themselves and those who composite be able to articulate why they align with such mission equally at the deepest levels and It cannot be faked, it cannot be scripted and it cannot be memorized but it’s completely Democratic and I think truly the most exiting time to be alive. Why do they need to be able able to articulate the same to such degrees? Well to simply put it, because we are in an age that one, does not embrace fluff, classic establishments or institutions when there is so much accessibility to the niche experts, creators, leaders, brands etc. from the comfort of their home without the cost past on to the client for the overhead cost, the Caveat however would be the ability for a company brand, business or institution's culture hacking ability "The Taylor Swift Rule" as depicted by Inc. 500 Consultant Gary Vee, https://www.youtube.com/watch?v=4HkmrIKUs1Y and cutting through the noice by "being so incredibly different" however in my humble opinion, what I believe Gary fails to realize is; that Taylor Swift is authentically, unapologetically herself, that's what is so unique in American culture and the world for that matter. We are individually unique just like everyone else. The new adaptive role of influencers and leadership is to be able to know thyself so well, that it resonates to all those on the path of the influencer or leadership's overall vision and do it from a pure and authentic place. It is my opinion that in this new paradigm, it is the death of the narcissistic prevalence in our capitalism and the death of distorted capitalism for that matter. To lead today in business, leadership, company or influence will be achievable for anyone willing to but in the work and tap into the creative talent that comes purely from within, something James Charles, is not struggling over his inability to do such and as a Gen Z, the perfect example that this new paradigm affects all regardless of age, It blankets the fall of the shadow egocentric culture on all and equally. So what does "Doing the work" mean That I claim is so Free, equal, accessible to all and democratic? It means Slaying your demons... All of them. Anything and everything that is rooted in self avoidance, running, materialism, even being a workaholic, if not for love and intention, will work against you. People want authenticity because they want to tap to those parts of themselves, and the "Fake it till you make it" crowd will likely be hit the hardest but will likely come out shining the brightest. This leadership, business, personal process, cannot be deferred, circumvented, cheated and this correction wont just be fiscal, it will also be soul crushing for those who most materially benefited in past paradigms without doing the work that would have them already fulfilled today. Attempting to faking such would lead to authentic competitors in the filed or niche to take your audience in the information age and democratization of direct access content creation, leaving us back at square one of shedding all which does not fulfill us or at least being aware of its role VS our identity, or loosing our place in the market, filed, niche or leadership, the most self aware and tapped in will be who rises to the top of any industry or niche however should we remain authentic and in good faith we will still capture those who energetically resonate with us. To succeed in business in this next paradigm is to succeed within ourselves, our purpose, our authenticity and our journey and remain in our power. The delicate balance of not becoming arrogant and running from others, or humble and running from self, and being tapped in to the pulse of our demographics and what moves them, and we can only know that by understanding what moves us. For many that will mean rock bottom will become the solid foundation on which I rebuilt everything, as J.K Rowling said. The consumer needs, expectation and collective is on a quantum leap, This is already assuming the quality of the content product or offering is already the best, In this paradigm people don't want more, they want best, and quantity isn't a default quality. In N Out has three or four selections, Apple makes a few models and colors and Henry Ford said they can have any color as long as it's black. However now beyond that we must also be rooted in authenticity and our products in the emotional hierarchy of needs of our consumer and be able to convey that but and the best is yet to come!